int latchPin = 11;
int clockPin = 9;
int dataPin = 12;

byte myByte = 0x22;
byte myByteFlipped;

int dur = 1000;

void setup() {
  // put your setup code here, to run once:
  Serial.begin(9600);
  pinMode(latchPin, OUTPUT);
  pinMode(clockPin, OUTPUT);
  pinMode(dataPin, OUTPUT);
}

void loop() {
  digitalWrite(latchPin, LOW);
  shiftOut(dataPin, clockPin, LSBFIRST, myByte);
  digitalWrite(latchPin, HIGH);
  delay(dur);
  myByteFlipped = 255 - myByte;
  digitalWrite(latchPin, LOW);
  shiftOut(dataPin, clockPin, LSBFIRST, myByteFlipped);
  digitalWrite(latchPin, HIGH);
  delay(dur);
}